Thursday: March 11, 2010
- CNN lists out the top ten geek anthems of all time.
Slow news week eh, CNN? It's nice to see that they are tailoring articles that happen to be relevant to my specific interests. Coincidence or targeted advertising? All things considered (and to my surprise) this is actually a pretty well rounded selection of songs. Go ahead, get your geek on.
Monday: March 8, 2010
- Ars Technica explains why blocking ads is devastating to the websites you love to visit.
Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources.
- Miss some of the Oscars last night? Here is a complete list of all the nominations and winners.
It was quite nice to see that Cablevision and ABC were able to set aside there differences just twenty minutes after the broadcast started. Especially after Cablevision promised a free day of On Demand programming (which didn't work) and ABC's sponsors threatened to have them mauled by tigers.
Tuesday: March 2, 2010
- Google is now the proud recipient of a location-based advertising patent.
The full description of the patent is available over on the other side of the click. Do all mobile carriers and device makers (oh, hi Apple) have something to worry about now that Google has acquired this patent?
Thursday: February 25, 2010
- Always wanted to know what the ten most addictive sounds in the world are?
On the list of overall sounds (both branded and non-branded), the sound of a baby giggling grabbed the number one spot, but chip manufacturer Intel's distinctive chime came in at number two. The sound of a vibrating cell phone ranked third.
Monday: February 8, 2010
- Google will probably make over a billion via online advertising this year.
In display advertising, Google lags behind Yahoo!, which had revenue of $6.5 billion in 2009 that was generated largely from its display ads. Google has tried to catch up in part through acquisitions. Two of the biggest were aimed at the display ad market.
Monday: February 1, 2010
- Hacking cable modems for profit and advertising this fact publicly not the smartest idea.
Each charge carries a maximum of 20 years in jail and a $250,000 fine. Selling hacked cable modems and advertising them openly may have been a decent business model a decade ago, but it hardly seems worth bothering about today.
Wednesday: December 30, 2009
- Google files patent to possibly turn YouTube into some sort of video game service.
An interesting concept but I'd have to see it to believe it. From my personal experience watching many a YouTube video; the less interaction the better. Or this all could just be, as the source article states, another way for Google to inject more advertising into video content.
Monday: December 21, 2009
- A list of the best and worst identities of the 2009 calendar year.
Only five months later Kraft Foods unveiled a revised logo that was supposed to be an improvement. You know the expression “Putting lipstick on a pig”? This is like switching the lipstick from the pig’s mouth to the pig’s you-know-what.
Tuesday: December 8, 2009
- Ten of the most innovative viral advertisements of 2009 thus far.
You've probably seen more than a couple of these videos floating around the Interwebs at some point this year. If you haven't seen wedding dance spoof that appeared on The Office please go ahead and watch it on YouTube.
Tuesday: November 24, 2009
- Google decides to acquire yet another advertising company.
Teracent claims to be able to tweak adverts according to computer analysis of early reaction to different elements of the banner. It also offers analytics software to crunch the numbers produced by the ads.
Wednesday: November 11, 2009
- Google acquires AdMob to further dominate advertising on mobile devices.
The purchase of AdMob compliments Google's full-steam-ahead push into mobile phones, namely by growing the number of phones that use its Android open operating system platform.
Tuesday: October 27, 2009
- Microsoft doesn't want anything to do with Family Guy variety show special.
The special reportedly contained jokes about deaf people, the Holocaust, feminine hygiene and incest. In other words, it was just like a regular 'Family Guy' episode.
Thursday: October 15, 2009
- Pepsi apologizes for putting out controversial iPhone application.
The app has drawings of what it calls different female types, including the aspiring actress dressed in waitress garb, and the bookworm with pulled-back hair and glasses. The app supposedly gives guys just the right line to win over a particular type.
Monday: September 28, 2009
- Eight outrageously annoying tech videos for you to gawk at.
Three out of eight of said terrible tech videos belong to Microsoft. Keep up the good work!
Friday: September 25, 2009
- Twenty-five colorful advertisements that will grab your attention.
Why not end your day with a little dose of color? Go on, taste the rainbow.
Wednesday: September 23, 2009
- Twitter founder would like you to know that no ads are coming in 2009.
...but 2010 may be a whole different story. Also, 'premium accounts' will probably be available in the near future.
Tuesday: September 15, 2009
- The evolution of Apple advertising.
Ah, the days of Garamond. Those were good times.
Friday: September 11, 2009
- Microsoft's new ad for Windows 7 comes with a whole lot of happy.
The ad features a pig, a unicorn, a cat and a mouse. I'm a PC! Take that, Apple!
- Twitter revises terms of service to make way for more advertising.
Some analysts are skeptical that advertising will catch on in a meaningful way on social networks, arguing that companies are reluctant to juxtapose their brands with unpredictable, and potentially offensive, user-generated content.
Monday: August 31, 2009
- Ten of the most awesome contextual advertisement fails for your viewing pleasure.
...sometimes the sophisticated matching technology goes awry, putting ads next to articles in ways that are just a little off. When this happens, the savvy denizens of the internet are usually there to capture the hilarity with a screengrab.
Friday: August 21, 2009
- New study finds that smaller online ads perform better than giant skyscraper ads.
Don't you just love those ridiculous animated mortgage ads? The folks over at Miramax seem to as well.
Monday: August 3, 2009
- Google launches new ad campaign directed at Microsoft.
The campaign, called “Going Google,” has a very clear target: Microsoft Office. A series of advertisements will begin touting how and why some 3,000 organizations are signing up to use Google apps each day.
Friday: July 31, 2009
- Turns out that viral videos are capable of making some money too.
The rights holders for 'Forever' used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes.
Wednesday: July 29, 2009
- Details of new Microsoft Yahoo partnership to be announced in the near future.
According to the article, Yahoo keeps it's advertisers but their search engine might be powered by Bing.
Monday: July 27, 2009
- Microsoft decides to change commercials per Apple's demands.
...the latest in the series has reportedly been edited to mollify Apple. The one minute 'Lauren and Sue' spot originally had a girl and her mother shopping for a laptop, and the daughter said, 'This Mac is $2,000, and that's before adding anything.'
Thursday: July 9, 2009
- Best Buy and TiVo form strategic alliance to sell you set-top boxes.
..Best Buy will heavily promote TiVo products in its 1,100 stores in the United States. TiVo will develop a version of its set-top box, to be sold in Best Buy stores, that will let the retailer advertise its products and services to TiVo subscribers on their home televisions.
Tuesday: June 30, 2009
- Have a look at Microsoft's new ad campaign for Internet Explorer 8.
A little bit on the kooky side but not an entirely bad effort I guess.
Friday: June 19, 2009
- Pizza Hut goes high class, will officially be known as just 'The Hut' from now on.
Sie batha ne beechee, Pizza Hut?
